With the largest collection, Authentic Urban Wear stands for a confident, modern style. This style is defined by looks that are casual, sporty, natural and authentic – close to the heart of the TOM TAILOR brand. Contemporary Urban Style means high fashion with a clear, unambiguous message. The looks are self-confident, trendy, elegant, and stylish with a contemporary modern feel and less color, but made from exceptional quality, select fabrics. College Sports delivers mostly casual clothes with sporty design elements. This style is defined by its sportiness as well as refined washes and details in American college style – it is fresh and colorful, relaxed and comfortable – the embodiment of the campus look. Twelve Authentic and Contemporary collections will appear per year. The College Sports capsule collection will appear six times per year, reflecting TOM TAILOR's US-based brand heritage. All three lifestyle worlds are not intended as separate lines, but rather as part of a unified collection concept with combinable elements.

Urban. Fashion. Gear. Autumn/Winter 2014
The new fall/winter image campaign „Urban. Fashion. Gear." will show the variety of the new TOM TAILOR orientation. The current TOM TAILOR world will be crossed with contemporary styles and developed into a new, urban line. The Urban Player, with his individual character, will shape and interpret the various elements of the collection: College Sports, Contemporary Urban Style and Authentic Urban Wear. In the rush of the metropolis, he fights his way through the daily routine but also shares quiet, very intimate moments with others. This is reflected by the campaign motifs, which are strongly focused on the people in the picture, while the urbane environment "in motion" is captured only indirectly, functioning merely as a backdrop and stage. The focus is on the Urban Player and the Motto: "Life is a game, play it, be confident, dress in style". 

Corporate Facts

Key information on the TOM TAILOR brands:

~382 retail stores.
E-Shop presence in
20 countries
storesThe TOM TAILOR collections can currently be purchased in several hundred retail stores and e-shops in 20 countries.Overview
165.727views onYoutubeyoutubeDiscover TOM TAILOR's TV commercials, making-ofs and behind-the-scenes videos on Youtube. overview
3brands each featuring12collections per yearbrandsTOM TAILOR is represented on the fashion market by 12 collections per year in the mid-range price segment.See the latest
26licensedproductsproductsFrom shoes and eyewear to upholstered furniture - 26 licensed products augment the TOM TAILOR brand world. overview