The womenswear collection sold under the label "TOM TAILOR WOMEN CASUAL" has been a core part of the product range since 1999 and belongs to mid-range price segment.
The target group for this collection comprises young, modern women between the ages of 25 and 40. The TOM TAILOR WOMEN CASUAL customer is independent and cosmopolitan – also when it comes to fashion. She follows trends, but is uncomplicated and never overdressed – just like the TOM TAILOR WOMEN CASUAL collections, which focus on modern, feminine themes. Fashionable highlights, refined details and high-quality fabrics embody the collections' overall image. In order to keep up with the latest fashion trends, the international designer and product development team designs 12 new collections per year. These include trousers, T-shirts, sweaters, jackets and denim products. TOM TAILOR WOMEN CASUAL creates a natural, trendy look that emphasises the customer's individuality.
New Horizons, Spring/Summer 2014
The vast expanse of the Californian desert stretches out in front of them. Rays of sunlight are streaming through the thick clouds and the wind is riffling through the mighty dunes. It’s the perfect day for going on that long-planned desert tour, and so the adventurous couple climb into their little propeller plane and take off to soar through the skies. While he steers the plane smoothly over the sand dunes, she gazes into the distance, enjoying the vast expanse of the desert. She is wearing a lightweight white blouse trimmed with lace and a light, biker-style leather jacket. Her outfit is completed by that perfect all-rounder: jeans in a slightly used look. An alternative outfit is her striped miniskirt and an embroidered floral sweater. Her outfit is casual but stylish and perfect for exploring the desert.