As the „New Urban Player“ TOM TAILOR emphasizes on its brand promise “Life is a game, play it, be confident, dress in style”.
With this new strategy the brand attracts customers who care about individuality, self-confidence and activity and who enjoy living a dynamic life in an urban environment. TOM TAILOR supports the Urban Player with authentic and self-confident looks. The looks are defined by leisurely, athletic and natural components, which are based on stylistic confidence and modernity. The brand also focuses on contemporary styles with a clear statement. The looks are self-confident, fashionable, elegant, stylish, less colorful and use a range of selected fabrics and degrees of quality. All styles appear in twelve collections per year.
TOM TAILOR: #Everywearyougo (Spring/Summer 2016)
This summer we're drawn to the most interesting metropolises the world has to offer. Whether it's Stockholm, Lisbon, Boston or Berlin, TOM TAILOR is everywhere.The collections captivate with casual, city-fit styles in fresh colors and playful details. Blue is an important theme and represented in every nuance. Summery white and beige tones loosen up the classic looks. She combines airy linen jodhpurs with a relaxed print shirt and sneakers. However, a boyfriend denim with flower print works just as well. She pairs it with a basic shirt and when the nights start to get colder, she puts on a cozy knitted kimono. He's definitely wearing denim this summer. Whether it's a jacket or casual pants, the robust material gives his outfits a cool vibe. In addition he combines it with a striped shirt and sneakers and he's ready to discover the city in comfort. No matter where this summer takes you, TOM TAILOR makes sure you're always dressed right. Whether it's a walk through Stockholm, eating ice cream in Lisbon, seeing the sights in Boston or partying in Berlin - #Everywearyougo, we go!