As the „New Urban Player“ TOM TAILOR emphasizes on its brand promise “Life is a game, play it, be confident, dress in style”.
With this new strategy the brand attracts customers who care about individuality, self-confidence and activity and who enjoy living a dynamic life in an urban environment. TOM TAILOR supports the Urban Player with authentic and self-confident looks. The looks are defined by leisurely, athletic and natural components, which are based on stylistic confidence and modernity. The brand also focuses on contemporary styles with a clear statement. The looks are self-confident, fashionable, elegant, stylish, less colorful and use a range of selected fabrics and degrees of quality. All styles appear in twelve collections per year.
Gear up for the streets of Miami (Spring/Summer 2015)
Welcome to Miami! The city in sunny Florida is becoming increasingly hyped as a fashion metropolis. Reason enough to use the city as a stage for the current TOM TAILOR Spring/Summer 2015 campaign. Why it’s such a good fit? The new collection items are just as multifaceted as the Magic City: urban and casual at the same time. In the process, the outfits concentrate on what is important: focus is placed on clean, clear fits and high-quality materials. Wearing one of the navy-based overalls with paisley print, she makes her way to the city’s hotspots. An absolute must-have for the shopping tour through the streets of South Beach is the light trench coat in dirty yellow or cyan blue. He, on the other hand, explores the city in cool AOP slim fit Bermudas in combination with light summer knitwear. Everyone meets on the beach in the late afternoon to enjoy the last rays of the sun. He relies on a fresh, light outfit that cleverly combines ice colors with denim.