As the „New Urban Player“ TOM TAILOR emphasizes on its brand promise “Life is a game, play it, be confident, dress in style”.
With this new strategy the brand attracts customers who care about individuality, self-confidence and activity and who enjoy living a dynamic life in an urban environment. TOM TAILOR supports the Urban Player with authentic and self-confident looks. The looks are defined by leisurely, athletic and natural components, which are based on stylistic confidence and modernity. The brand also focuses on contemporary styles with a clear statement. The looks are self-confident, fashionable, elegant, stylish, less colorful and use a range of selected fabrics and degrees of quality. All styles appear in twelve collections per year.
Brooklyn Vibes (Fall/Winter 2015)
Brooklyn has long been the Big Apple’s trendy area. Small cafés, boutiques and studios characterize the urban landscape and are inviting places to explore excessively. The new TOM TAILOR collection items perfectly complement this and match the hip city attitude. An eventful fall day begins with a lovingly prepared cup of coffee in a small corner café. Her outfit is perfectly coordinated: Skirt, allover-print blouse, poncho with a turtleneck and interesting black ankle-heels. The beige fringed bag and her gray slouchy hat are particular eye-catchers. He is already awaiting her in front of the café. The unconventional combination of the dark green suit jacket and the camouflage pants turn his outfit into a modern must-have, which has been inspired by the vibrant fashion metropolis of New York City. The two then explore the hot spots of Brooklyn and enjoy their time together, which ends with a relaxing stroll across the Brooklyn Bridge. They look out over the skyline of the city while the wind blows through her hair.