As the „New Urban Player“ TOM TAILOR emphasizes on its brand promise “Life is a game, play it, be confident, dress in style”.
With this new strategy the brand attracts customers who care about individuality, self-confidence and activity and who enjoy living a dynamic life in an urban environment. TOM TAILOR supports the Urban Player with authentic and self-confident looks. The looks are defined by leisurely, athletic and natural components, which are based on stylistic confidence and modernity. The brand also focuses on contemporary styles with a clear statement. The looks are self-confident, fashionable, elegant, stylish, less colorful and use a range of selected fabrics and degrees of quality. All styles appear in twelve collections per year.
TOM TAILOR: #EVERYWEARYOUGO (Fall/Winter 2016)
The new fall/winter 2016 collections captivate with casual functionality, new silhouettes and smart details. Fabric mixes as well as different structures are the focus of the collections and create a vast variety of comfortable looks with a modern touch. Sporty-functional for a windy walk through nature, classic-stylish for a day in the office, cozy-warm for a comfortable evening at home or modern-chic for dinner with friends - TOM TAILOR has the perfect outfit for any occasion.
She combines a feminine blouse with casual pants. Over that she wears a warm poncho with stripes and an oversized scarf to keep her warm. Thick knits and soft wool coats are the absolute must-haves of the season and become true eye-catchers when worn over the shoulders.
He wears a gray denim with used effects and a longsleeve with thin stripes. Happening turtleneck sweaters with cable patterns surface on colder days. Depending on the mood, the outerwear can be either sporty, modern or chic: Waterrepellent outdoor jackets and vests, bomber and biker jackets or warm, medium length wool coats make for comfortable moments in any weather.
With TOM TAILOR the winter will be stylish, sporty and most of all comfortable. Always fitting to the situation, always relaxed and casual. Fashion to feel comfortable in.